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UAL Good News
The Good News campaign celebrates UAL's successes, making students aware of improvements across the University to improve their experience. I was briefed to design a new look and feel, highlighting the celebratory nature of the continuous improvements. The aim of the campaign is to encourage students to get more involved in new initiatives, support and opportunities available to them.
This project showcases UAL’s accomplishments with celebratory shapes, reflective materials, and dynamic lighting. To bring the good news to life, micro-motion and interactivity is explored to facilitate a sense of joy between the campaign and target audience.
I developed the visual identity for this campaign as well as the 3D still and animated assets. Typographic implementation was further developed by myself and the UAL Brand and Creative team.
3D Animation / Graphic Design / Visual Identity
Cinema 4D + Octane / InDesign