SOOT
Digital design + motion
Spiral SOOT

SOOT is a spatial, self-organising, AI-powered tool for navigating large collections of images, video, and design files, built on the idea that how we search for visuals online has been broken since 2001.

During just over a year at SOOT as their digital designer, the work spanned social media content, email design, website assets, and internal artist projects demonstrating the tool in use. Two of those projects, Wow, a curated inspiration playground of artwork from various artists, and Vibrate, a space redefining how we create music playlists, were built as live SOOT environments.

A series of how-to videos developed a visual language for instruction-based storytelling as the product evolved, including the Spiral launch, SOOT's visual search engine. Additional work included artist collaborations, such as content produced with A Mag Curated By, Archivo and Us By Night.

A Mag Curated By x SOOT Collaboration
2025

Archivo
2025

US BY NIGHT
2025 Antwerp, Design & Creativity Festival

SOOT Spiral Launch Video
2025

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IMO FOX

creative technologist

WORKS

9 projects total

INFO

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